PPC and Display Ads

PPC and Display Ads are online advertising methods where advertisers pay for each click on their ads or for ad impressions, respectively, to drive traffic to their website.

PPC advertising works on an auction model. Advertisers bid on certain keywords, and the highest bidder gets their ad displayed on the search engine results page (SERP). However, the highest bidder doesn’t always get the top spot on the SERP. Ad position is also determined by the ad’s relevance, ad copy, and landing page experience.

Display advertising is a form of online advertising where businesses display visual ads, such as banner ads, on websites and social media platforms. Display ads can be static or animated and can include images, text, and videos. Unlike PPC advertising, display advertising doesn’t require users to click on the ad to generate revenue.